Domi, I don't think this can be considered anything BUT bloatware, too. At first, Lenovo sounds like they're "fighting the users' fight" until I saw the bit about "direct link into that vendor's App Store. Exactly how many App Stores does any hardware seller believe their customers will use? Five? Twenty?
Bloatware, indeed. I congratulate Lenovo for coming up with an innovative excuse to add in more stuff - their computers have not matched HP's for Total Bloatware yet, but we'll see what else is shoveled in there.