I use my Samsung 40 inch 720P strictly for watching TV, HD-TV, DIVX captures, and DVDs. My up-convert DVD player does a good enough job too. If you view the screen at distances greater than 10 feet then you can’t see the difference between 720P and 1080P. If you are into game play and get closer to the screen than 6 feet then the 1080P is the only way to go. For my two cents worth, Sony and Samsung have the brightest screens and the best picture. I am quite happy with my LCD-TV. I am not as happy with the nonsense Best-Buy tried to pull on the sale. The experience left such a bad taste in my mouth that I probably should have just told them to shove it and gone to Fry’s. Still, the LCD-TV set is fine.