Nice. I have a Kindle 2 from Amazon. Hopefully this will enable more people to try and buy the Kindle. I really don't consider the Kindle and the Ipad to be rivals, since the Kindle is a one trick pony (at it performs the one trick exceedingly well), while the Ipad is more a jack-of-all-trades (and a master of none?). However, for those looking for an ebook ready, Kindle more than fills the bill. This can only help its populartity.