Exactly ... I challenge you to find a brand of DVDR or CDR that does not claim on the packaging that it's "top quality."
Though the Staples brand is clearly a rebrand of something else. There is no "Staples DVDR Factory." For all we know these could be rebranded TY discs. (Personally I always avoided the Staples brand because I didn't know what they were, and there is no "Made in (Country)" mark on the packaging.)