Packing the Deal
Is an expensive HDTV cable really better than a cheap one?
Now that high-definition TVs are really coming down in price, competition among electronics retailers is heating up. Stores no longer enjoy the huge margins they did back in the days of $50,000 plasma screens. Big TVs are not sources of big profits.
Making up some of the difference is the art of “packing the deal.” In short, this means adding high-profit extras on to the core purchase. It can mean extended warranties, or home installation, or service calls. Or it can mean expensive accessories such as cables.
In this report, Erica Johnson takes a close look at the HDMI cable. This is the all-in-one cord that carries both sound and video into your HDTV, and you’ll need one to get the best picture from your new setup. The most expensive model we found in-store was a Monster cable costing upwards of $250. We found a generic one online for just $12, including shipping. The test? To see whether the extra money was worth it.
Yes this topic has been hashed several times but I though that this would be interesting for someone to watch. Erica Johnson works for a news program in Canada called Marketplace.