Well, it may partially have to do with what the article says. But, as far as HDD based players, the only real competition these days is iRiver. The iPod has a huge advantage over other brands in terms of the interface. Also, it’s physically smaller than a lot of other HDD players (ie. Creative Zen Xtra). Not to mention, they’re also less expensive than the iRiver’s. One other advantage is the warranty, with the iPod, you walk into an Apple store, and they give you a refurbished replacement on the spot.