The generic Anti-Piracy AD that they have on a number of movies and video games (ie you wouldn't steal a car) and comparing it to downloading is just downright stupid. You can't compare downloading to even stealing a videogame/movie from a rental or retail store. Why? Big Difference between the theft of physical property and the theft of an image. Not saying that there isn't any harm, I am just saying there is a significant difference. With the theft of physical property you not only prevent a sale or rental to yourself but the sale/rental to others, with image theft (provided you aren't a low-life who tries to make money off of it) it is only preventing a sale to a given individual (provided that they felt the product was worth buying at the listed price if they couldn't download, rent-burn, etc.)
Second of all is the stupid statement "Piracy benefits no one." Not saying there isn't some harm, but I for one know a number of business involved in the manufacture of optical media, DVD/CD Burners and Harddrives/SSDs that would take a serious hit in sales without it.
Third, I for one enjoy classic films/games. The problem? A number of them were never printed on anything other than a worn out old VHS tape, or were only printed for a limited time and are unavailable through legal venues, but are readily available through questionable ones. The ones you can find are so ridiculously overpriced (ie $50 or more for the movie) that no reasonable person would buy them.