There's a host of "region" posts here, do a search.
There's "region free" firmware, but as I understand it that's only the first part of the story. Windows will also have to be convinced, but you can make the setup "region free" if you want.
In part, though, it may mean using a hacked firmware - and that's a personal judgement. It voids warranty technically, but if you can flash back to a genuine firmware before a warranty claim, they may not notice (and depending on the problem, they may not care - or know).
You might do well to find a firmware hack for a reader only, if you have a stand alone - to keep your cutting drive "clean" - otherwise you might fall behind in firmware versions at a time when you need an update.