How to burn a cd to auto run?

Am burning a cd for my nieghbor and would like to make it so the .exe would start when disc is put in. I have roxio 9 and alcohol 120%. Is this possible? Or am I just spinning the wheels?

A search on autorun turned up some useful links:

How to Make Autorun.ini Open a txt File???
what the heck is windows xp auto play