I like it Ok. Not noisy, rips from 4x start to 9x and futher at the end (didn't do much testing). I didn't try the region thing, I don't watch anything other than 1st. Just updated my firmware to 2.2 I believe. Work ok. I don't have any other DVD player to compare to except my Pioneer A06 that is like very slow since it is a burner.
I bought my Asus for like $60 many months ago. Maybe LiteOns now are faster, maybe not. I don't care, it works well for me, all I need.