Hollywood's Next Big Piracy Fight: Digital Merchandising

Imagine watching Inception at home and being able to instantly own one of those spinning tops. Or picture leaving a screening of Transformers 3 and immediately buying an autobot of your own.

Such technologies are coming, and they probably constitute an entirely new form of digital merchandising (and perhaps even a new revenue stream). But before these products get off the ground, studios are looking to handcuff the creators to ensure they aren’t doing anything without a proper license.

Link: http://www.hollywoodreporter.com/thr-esq/hollywoods-next-big-piracy-fight-206859