Which proves, again, that people just want easy access and no annoyances.
For instance, what would you prefer?
1 - A Blu-Ray disc of your favorite movie. Upon inserting this disc immediately starts playing the main movie in the correct setting for your tv, with your default subtitles already activated. It costs $20,-
2 - A Blu-Ray disc of your favorite movie. This disc shows a PG-warning first, then a commercial about piracy, then a couple of movie previews and coming-up-soon stuff. After that you get a nice but long menu, you select the screen width and subtitling first (lots of animation going on before you can select something), go back to the main menu and start playing the movie. This disc will cost $14,-
Personally for me it would be worth the extra $6 just to skip those annoyances for ever on my original disc.