Perhaps you just don’t understand how people use their optical drives because it’s not your job. Try to understand from viewpoints of the managers who have to sell by the millions to the mass market. Quality difference among drives is very difficult to notice from end user’s point of view. Even when you are scanning under CD Speed. And that LG is No. 1 has been the fact for 8 straight years. Samsung got No. 2 seat right from when TSST was created because Toshiba also had some big market share. Lite-On’s share mostly went to BenQ. Combined share of the top Taiwan ODD makers hasn’t changed much. NEC and Pioneer make many DVD writers but they hardly make CD-ROM, DVD-ROM, and combo drives that still represent most of ODD shares. Note that the market data mentions only market share percentage in terms of shipped number of units, not revenues or profits in USDs. Companies like Philips, Sony, NEC, Toshiba, Matsushita, etc. still make a lot of profits even though LG and Samsung produce a lot more number of ODD units.