Yes, you're correct. Last Sunday, you could have gotten another 10% off at BB with a coupon. But, approx. $20 per 50 is the going sale rate. Other people have had good luck with Sony and TDK T02's, for about the same price - when you can find them.
I like the Fuji media, but would prefer the TDK as (in my limited experience) they have been more free of dust. With the recent price drops, I just may go RIMA all the way.
They burn very well on the BenQ! I'm most happy with the 8x burns.