High prices hurt sales, Sony admits

I just posted the article High prices hurt sales, Sony admits.

Sony acknowledges that it was burned by the netbook market, but its efforts to change may not be enough.

Read the full article here: [http://www.cdfreaks.com/news/17112-high-prices-hurt-sales-sony-admits/](http://www.cdfreaks.com/news/17112-high-prices-hurt-sales-sony-admits/)

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Perhaps re-orienting Marketing to see this device as an appliance (ie, disposable) or an accessory might help. Kids are going to treat them with the usual disdain and ergo assume they are replaceable at a whim (just like iPods and IPhones). And that is where the price is the killer. IMHO, most users in this range will put $300 down and expect it to just work until it breaks or something prettier comes out.