High-definition to cause low sports attendance?

[LEFT]Many manufacturers say you will enjoy sports in a totally different way when watching it in high-definition. Since they say it’s a great and new experience, one sports marketeer is worried about the outcome. Will HD make my job harder? He asks himself.

The man, working for the Minnesota Vikings, told TVPredicitions.com that this year’s season ticket requests are 55,000, which is exactly the same as last year. Still the marketing executive thinks he will have a tough time dealing with HD, but the team’s president isn’t as worried as the executive.

“(But) I don’t think the renewal percentage is a factor of a fan-base erosion or anything; it’s just a matter of the challenge of the Metrodome and people leaving their High-Definition televisions at home to come sit in the Metrodome in some of the upper sections,” Steve LaCroix, the Vikings’ vice president of sales and marketing, told the St. Paul Pioneer Press.

LaCroix explains that it will be a challenge to make sure people leave their HD sets at home and come to his Metrodome. Convincing consumers to do this is probably the marketing executive’s job, and is called the ‘art of marketing’ at many companies.


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