Hrm, let’s look at some things posted here: Bluemax said: “Isn’t that the same guy who said Beta was gonna replace VHS in 2 years??? What happed with that anyway???” The problem with Beta was that it was only being supported by one company, Sony didn’t open it up, or increase tape lengths to a viable capacity for consumers. It’s in many ways similar to Toshiba being the only hardware manufacturer supporting HD DVD, and how HD DVD supports a much smaller amount of HD capacity then Blu-Ray. JakeConner said: “It is interesting to note that Porno industry has gone with HD - DVD not Blue Ray. Most of the sales in Europe is HD - DVD. Blue Ray is also more expensive the HD - DVD” The porno industry went with HD DVD, AND Blu-Ray. In Japan, it’s more slated towards Blu-Ray then HD DVD… and the Japanese deffinately like their porn. In reality however, the porn industry is not nearly what it used to be. Most content is now downloaded or rented… almost no one actually BUYS porn on a physical disc anymore. Regarding Europe, their total sales are INCREDIBLY low compared to other markets. It seems more people are waiting to buy into HiDef content there then in USA or Japan or Canada. They might be waiting for the PS3… or they might be waiting for a winner. Either way, once the PS3 launches in Europe, it’s pretty much over. Regarding Blu-Ray and HD DVD pricing. Only Blu-Ray hardware is more expensive. The content is the same price on Blu-Ray as it is on HD DVD, except when HD DVD is forcing HD DVD/DVD combo discs down your throat, in which case the Blu-Ray is cheaper. Blu-Ray has better sales promo’s on their movies (like the Amazon.com 50% off sale going on right now). The media itself is comparatively priced when replicating, and the blank media is a moot point since there are no PC based HD DVD-R burners. st00rm said: “the one that creates a fast and cheap burner for the pc will win” Well that will certainly help, but I think having the content available on the format is possibly more important. Still, Blu-Ray remains on top with a LiteON PC based BD-R burner for $450.00 USD at Fry’s, and that LG 4x BD-R burner is out there also, but I think it’s a bit more expensive.