1,000 bucks sounds cheap actually. I guess this is because they can use the same lines as they made dvd players with. Remember the bluray came out last year at a couple thousand dollars. Right now they arn’t thinking they will get it into hundreds of thousands of peoples hands for xmas. I bet they wont even have more then 50,000 in distribution. They just want to start the ball rolling because no one likes change and expecting everyone to change to hd-dvd is insane it will never happen for atleast another 3 years. HD-DVD or Bluray will stay in hibrination until then gaining ground and word of mouth support. If they wanted to try and get everyone to change to the new format asap then they would of started advertising there product months ago. They would need major hype in effort to get a lot of people on board in switching. They need a massive brainwashing machine. It’s plausable to get 200,000 owners of a hd-dvd/bluray set in 1 year if you really pushed it before it’s release. Anyway I think they really timed hd-dvd/bluray releases badly. By the time we these become the standard format i think the hdtv novalty would have worn off.