Google starts Coalition for Better Ads in response to rise of adblockers

We’ve just posted the following news: Google starts Coalition for Better Ads in response to rise of adblockers[newsimage][/newsimage]

Google has started an organisation, together with advertisers and publishers, to get rid of bad online advertisements. The Coalition for Better Ads was announced by Google at a digital advertising trade show in Germany and is a direct response to rise of adblockers.

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Funnily enough, another news article posted just after this one, shows why people are going to continue using adblockers even if the quality of legit ads is improved:

[B]Zero-day leak in Internet Explorer and Edge actively abused since 2014[/B]

The zero-day leak in Internet Explorer and Edge, that was patched last Patch Tuesday, has been actively used to infect internet users since 2014. [B]Users were infected by viewing malcious advertisements.[/B]

Ad banners should be no more than a static image (or MP4 video clip for higher paid ads) that when clicked takes the user to the advertiser’s website, nothing more. This would make it incredibly difficult to deliver malicious advertisements as the malicious ads would need to find vulnerabilities in the JPEG, MP4, etc. file formats used by browsers.

At present, most banners are iframes that are effectively a full-blown webpage including JavaScript, cookies, etc. loaded within the banner slot, which is a incredible waste of resources just to display an advert. Just try inspecting the HTML source for an banner and it’s crazy the amount of code and JavaScript most banners use, often more than the webpage they are displayed in.Â

Finally! I literally thought this day would never come. After all, many corporations in the tech industry have gone out of their way to not listen to their own customers. Online advertising has gotten too out of control, and needs to be pulled back somewhat.

Now all we need to hear is that online advertisers are willing to take DNT headers into consideration. Unfortunately, it doesn’t appear that these advertisers are going to start taking Do Not Track into account. Although DNT was intended as a way to opt-out of surveillance, it appears that Google and others are going to ignore it as they always have.

Also, it doesn’t appear they’re going to do anything about ads that slow your computer down. You don’t need a whole lot of bandwidth to download a RAM-hungry or CPU-hungry JS script.

Still, at least they’re doing something about tracking pixels. That’s a very good start unto itself. They are also going to do something about ads that suck up users’ bandwidth, which a much-needed course of action. Improved pageload times is always a good thing.