Google has started to track sales in brick and mortar stores from online ads


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Originally published at: http://www.myce.com/news/google-started-track-sales-brick-mortar-stores-online-ads-82031/

Google has developed a new tool which can be used to measure the number of sales in physical stores after people have clicked online advertisements. The gathered information is shared with advertisers. The new tool is called ‘Store Sales Measurement’.