@sacks: read more carefully. Notice how I mentioned that there are already over 10 million Xbox360 out there (according to M$, the 12 million mark will be reached in a few months)? So, I was just saying that, for those 10 million Xbox360 owners, a HD-DVD player will only cost $199. Get it? Since there are a LOT less Blu-Ray players + PS3s out there, if HD-DVD was such a great deal, one would assume the HD-DVD $199 player would be a fast moving item. Not so, apparently.