How hard can it be for another manufacturer to make a derivative of the either format without Hollywood's grubby fingers in the DRM pie? In fact, with no DRM? Just a data storage format? Of course we know Sony killed PDD - which was very closely related to Blu-ray, but was focused on the enterprise market. Something more mass-market oriented would be great. Now that blue lasers will be manufactured en masse (and quite cheaply before too long), I think it's time for some clever defections using blue lasers but with a clever new format totally disconnected from Hollywood/MPAA/RIAA, designed to do a job and do it well (while avoiding some of the more expensive royalties paid on HD-DVD and Blu-Ray).