Yesterday we reported about RealNetworks new online movie service "Starz on Demand". Today HollywoodReporter has a story about one of their competitors, CinemaNow.
"The No. 1 item for broadband providers is how to increase their per-customer profits," CinemaNow CEO Curt Marvis said. "We can create value-added services that increase both the reason people are going to want your broadband service and the time customers stay subscribed." |
He added that consumers who use broadband to illegally download movies are using up bandwidth without generating revenue, thereby harming the telcos as well as the studios. It would benefit everyone concerned to provide a legal alternative, Marvis maintained. "We've got the content, and we've got the platform that allows the secure delivery of this content," he said.
Obviously several big companies like Microsoft and British Telecom believe in CinemaNow's technology, but are the consumers willing to pay for these kinds of services?
Source: HollywoodReporter.com
