Franceâ€™s QOL, Europeâ€™s first independent manufacturer to have moved into Blu-ray, has replicated its first 3D Blu-ray disc, commissioned by Panasonic France. 3D authoring and encoding have been performed by Mastery International Pictures.
The demonstration disc uses high-definition footage of Roland Garros French Open tennis tournament as well as excerpts of Jean Michel Jarreâ€™s â€˜World Tour 2010â€™ concert extravaganza. The 3D BD screenings will be used for Panasonicâ€™s marketing campaign at specialist retailers.
In partnership with the FÃ©dÃ©ration FranÃ§aise de Tennis, telecom operator Orange and pan-European TV channel Eurosport, Panasonic utilized its end-to-end 3D capabilities to produce the 3D live broadcast of the first multi-day sporting tournament held in Europe.
All matches on Roland Garrosâ€™ centre court were filmed in 3D and broadcast live via
ADSL and fiber optic to Orange subscribers throughout France on a dedicated Orange
Additionally, the entire tournament was transmitted in 3D to a large range of retail stores in France. Satellite TV broadcaster Eurosport transmitted the 3D live coverage to more than 3,000 retail stores in some 58 European territories on Panasonicâ€™s VT20 3D Plasma TVs.
Panasonic is planning 3D Innovation Centres in Europe, New Jersey and Los Angeles in addition to the existing site in Japan.