$497.00 seems to be a good price this week. But at ZipZoomFly you get free 2 day FedEx and also Nero 7 Ultra Edition thrown in. This really helps to soften the blow of purchasing this processor if you want Nero 7. They also give a free first person shooter “Bet on Soldier” I have no idea if it’s any good as I don’t play games. In addition, of all things, they throw in a free wine stopper! Anyhow, I’m one step closer to a new PC. Looks like you can get the same deal on any AMD 64 Dual core from 4200+ on up.