Firefox 4 Beta lets you opt out of "behavioral tracking"

Firefox 4 Beta lets you opt out of “behavioral tracking”.

[newsimage][/newsimage]In an effort to comply with increasing pressure from the Federal Trade Commission (FTC)

to uphold consumers’ privacy as they browse the web, Mozilla has incorporated a “Do Not Track” feature into their newly released Firefox 4 Beta browser.

Read the full article here: [](

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So … the user opts out … but then opting out is entirely at the discretion of the marketter… and completely relies on the marketers good will and good behaviour.

Sounds fantastic. We all know that we can trust marketing companies to behave in a responsible manner :iagree:

How is this going to stop ISPs from selling our info? Or every other server we download a page from?