I also know that TY has factories in Japan.. I wonder if the earthquake is impacting production there with the rationed power that they have due to 1/3rd of the country's electricity in "nuclear meltdown". If media substrate doesn't like microwaves, radioactive materials will be even more damaging to long term suvivability of data. BTW, some of ritek media is sold @ retail which is basic landfill quality +- one notch, so no big loss. Watch retail try to justify 100% price increases, though... haha dvd-r's aren't the hot commodity such as dram simms in the 1980s... back then those chips were like printing money... $50-$200 for a few megs of memory.. jeez
Also, the arugment of profitability is two fold.. royalties and what they decide to produce. Dual layer discs fetch upto low cost blu rays cost ($1 each) so there is some overlap. If they want to be profitable utilizing equipment they already have for dvd's they should RAMP UP production of dual layer dvd's.. and make them more popular for customers by shippin in 50 & 100 packs at reasonable prices... (under 20 cents each). The current dual layer range is 35 cents to $1 each (hint: azo dye maker & premium process makers). Blu Rays could stand with some price cuts. Most retail is $5-$20 per disc for dual layer (mostly this has to do with maximum recommended burn speed).
*Also, as many people pointed out, they have not yet peaked in terms of substrate research to minimize error rates with development of disc write strategies, polycarbonate design & dye process/formulas yet. So, the myth that a verbatim has a *MUCH better process than a mfg such as Optical quantum (currently the lowest priced range of blu ray on the market) causes some people to buy verbatims due to the dvd azo reputation.I'm thinking maybe some materials will be developed such as nanocrystal polymer with cohesion bonds that harden at the application of blu ray laser with durability beyond the capabilites of the best stuff available today (as in dentistry quality that lasts at least 10 years, like teeth fillings) . Just stay away from the toxic exposure chemicals like mercury.