So WE, the consumers, have the option now to download something and decide whether we like it or not BEFORE we buy it. Oh no, poor Hollywood!
Truth is you are always going to find the tiny minority who won't pay anything for anything (it's usually called 'poverty'... or something close to it). In which case you haven't lost a customer because they don't have any money !
There are lots of different issues here. Hollywood charge too much, and so do games companies... if they just woke up and realised this thing called the Internet gives them a VAST marketplace to swim around in... they might realise that charging less money actually increases their sales overall. Everyone wins.
As for 'You wouldn't steal a handbag' - sorry, but a physical item is NOT the same as digital data. You're right though, I wouldn't steal a handbag !