Music label EMI expects to launch a digital music portal to sell audio and video of EMI-signed artists and guest artists directly to the consumers.
EMI's "consumer lab" will be a testing grounds for the record label, in an attempt to try and create new methods to reach out and interact with consumers. Similar to services like Pandora, EMI's new site will analyze what you're listening to and recommend similar music tracks that you may like.
The project is being led by former Google executive Douglas Merrill, who is now lead director of the EMI digital team. Merrill and his executive team are expected to try a few different techniques to attempt to gauge which manner consumers want their music.
The portal is more for customer behavior observations and is not aimed at trying to compete with Apple iTunes, Rhapsody or other similar services.
Rest of the article posted on the front page of CDFreaks.
Should be interesting to see how this works out for them.
Are they possibly calling it just "consumer labs" in case it fails miserably, and they have a way to save face? :sad::iagree: