Embattled DVD rental company Zediva hires legal dream team.
[newsimage]http://static.rankone.nl/images_posts/2011/05/pKFRV7.jpg[/newsimage]The upstart company Zediva started its unique DVD rental service in April. Users selected the movie they wanted to watch and gained access to an online feed that streamed off a singular physical (and lawfully acquired) copy. The model drew immediate criticism, but the company held its ground. Zediva founder Venky Srinivasan compared it to Blockbuster. Movie execs didn't bite. Not long after, several studios banded together and filed a complaint alleging the company was sidestepping copyright laws. In response, the company has hired several lawyers - several of which are seasoned veterans of copyright litigation.
Read the full article here: [http://www.myce.com/news/embattled-dvd-rental-company-zediva-hires-legal-dream-team-44863/](http://www.myce.com/news/embattled-dvd-rental-company-zediva-hires-legal-dream-team-44863/)
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