I agree that replacing ads with other ads and circumventing paywalls is a very dick move.
However, enforcing me to view ads, on my own network, in my time, is also a dick move. In fact, i own my entire infrastructure! I can do whatever the hell i want with my infrastructure. I decide what comes in and i decide what comes out. You don't agree? Stop using my infrastructure! Get yer own.
Enforcing me what i should watch on my own equipment is also terrible. Unless i signed some weird agreement where i specifically say i will watch ads, you cannot make me.
Ads on tv? I change the channel! Ads on recordings? I fast forward. Ads on the internet? I do not allow certain ip adresses and dns names on my infrastructure. Ads on dvd? I use some menu tricks to skip them or just go do something else until the menu pops up. Ads on my systems? I deny their access to my systems.
Publishers banning me from their site because of that? Totally ok. It's their site. If you don't want me , then feel free to do so. I don't care. The internet is a vast place. I do not need some specific site for my fix.