Found out what I was doing wrong but it still will not work.
C:\temp>DVRtool -ff F: S1030000.106 S1030001.106
Firmware flashing utility for Pioneer DVR/BDR drives
build date: Jan 1 2016 / 17:04:11
Model Name : ASMT 2115
Firmware Rev : 0
Extra Info :
Additional Drive Information:
Drive doesn’t appear to be an optical disc drive.
What is wrong?