Both sides are greedy, but that's imply business and should not be held against them in their negotiations with one another. If the actor's guild strikes it will have a meaningless effect on 99% of the population. These are people making movies - one facet of the entertainment industry - it's not like the government is going on strike, or a police force. Let them strike, I could hardly care any less. The public demands movies, and movies will always be made. "Again, I believe they deserve the money from DVD sales, however I think WE will be the ones paying for it. If the studios have to lose a percentage, they will almost definitely increase the price for consumers." If I was a movie exec and I thought I could raise prices, and people would still pay, then I would. It would be bad business not to. People need to realize that this is a luxurious, voluntary use of money. Nobody has ever been "forced" to pay for a movie. If you don't like paying $20 for a DVD don't. People complain about "unreasonable" DVD prices, but $24.5 billion a year says they are not unreasonable. For me, personally, they are exorbitant. I watch a movie once or twice. Why would I pay $15-20 for it to take up space at home? It's ridiculous, but a lot of people like to collect movies they only watch once.