The customer already lost., but with any luck DVD audio will take over as the music format so regular DVD will have some use in the future besides the obvious backward compatibility. But it kind of pisses me off the DVD has had such great sucess for a format that is not up to par with the technology available, or at least the specs existed, at the time of its launch. DVD is a classic example of hollywood and electronics companies trying to rip off its customers by releasing something that is already inferior. This is something I think we will keep seeing in the years to come. Unless they start including a regular DVD version of each HDDVD title I think people will stay away form it for a while becuase they wont be able to play the movie on any of their other players. HDDVD will have to be much better than DVD to be sucessful. Since the next format will also be used for data I think the bigger and the cheaper the better. I forget which one is the largest but that is the format I want to see win. Bluray looks to be 25/50 GB which is ok but I think they can do better than that.