CALABASAS, Calif., Oct 07, 2014 (BUSINESS WIRE) – DTS, Inc. DTSI, -2.17% a leader in immersive audio solutions and next-generation audio enhancement technologies, today announced a worldwide strategic alliance with LG Electronics to incorporate DTS premium audio technology in LGâ€™scomplete lineup of home entertainment products such as connected 4K TVs, sound bars, audio-video receivers and digital media players.
Specifically, LG will incorporate the DTS-HD decoder into its products, enabling full compatibility with all DTS audio formats up to 11.1 channels and supporting DTS Digital Surroundâ„¢, DTS Coreless Lossless, DTS Expressâ„¢ and DTS-HD Master Audioâ„¢.
â€œThis agreement marks a significant expansion in delivering DTSâ€™ premium audio to more LG products and more customers worldwide,â€ said Jea Yoo, president, DTS Korea. â€œWe are here to fully support LGâ€™s dedication to providing their customers with products that deliver the best sound quality, and look forward to working together in bringing to market next-generation products that provide a breathtaking entertainment experience.â€
The DTS-HD decoder was designed from the ground up to support streaming media and over-the-top content delivered in various popular profiles of the DTS-HD codec. Additionally, the DTS-HD decoder was designed for seamless compatibility with DTSâ€™ legacy audio technology formats found on physical disc media, such as DVD and Blu-rayâ„¢.
â€œOur strategic alliance with DTS ensures that our newest products will offer consumers a home entertainment experience that will sound as good as it looks,â€ said Jeong-hwan Lee, executive vice president, LG Electronics. â€œDTS audio technology will ensure that we are able to deliver an audio experience that exceeds the expectations consumers have of our industry-leading OLED and 4K Ultra HD TVs, digital players and audio systems.â€
â€œThis strategic alliance demonstrates LGâ€™s commitment to incorporating the industryâ€™s most advanced entertainment solutions, allowing them to provide their customers with products that deliver incredible entertainment values,â€ said Brian Towne, president of Asia Pacific and executive vice president, DTS. â€œThe agreement provides LG with access to the latest advances in audio technology, enabling them to meet the ever rising consumer expectations for experiencing immersive entertainment content at home.â€