Verizon Wireless and AT&T may have recently called a truce in their high-profile spat, but Motorola is now promoting its Droid smartphone by attacking the popular Apple iPhone.
Motorola wants the Droid smartphone to be portrayed as a "manly man" type of phone, and even admits that the phone isn't visually appealing. The device is a rather mundane, rectangular block that is heavier and larger than the iPhone -- but Motorola hopes its marketing campaign will help woo new users.
In the commercial, Motorola asks the following question: "Should a phone be pretty? Should it be a tiara-wearing, digitally clueless beauty pageant queen?" as the commercial shows a ditzy looking girl using a smartphone that looks similar to an iPhone.
"Is it a precious porcelain figurine of a phone? In truth, no. It's not a princess -- it's a robot. A phone that trades hairdo for can-do."
Motorola has struggled to keep up as manufacturers transition to smartphones, though the company hopes its Droid smartphone will help it better compete with more established manufacturers.
The new ad was first revealed during prime time on Thursday evening, as Motorola attempts to boost sales. After the first week of sales in the United States, Motorola sold 250,000 Droid units, and expects to meet an internal goal of 1 million units sold before the end of the quarter.
Furthermore, this ad -- coupled with Verizon's attacks on AT&T and the iPhone -- may help further prevent the iPhone from making a switch from AT&T to Verizon. Some bloggers and analysts believe it's possible the iPhone could find a new home with T-Mobile, but there are still a few complications that must be dealt with before that can occur.
