[QUOTE=ivid;2634684]You are totally misunderstanding. This is the sampling rate not the bitrate of the media.
Dolby True HD bitrates can be up to 18 Mbps (which is same as uncompressed). That’s Megabits. Not petty kbps like an MP3 file.
Its not smoke and mirrors this is Dolby labs were talking about. Uncompressed & lossless audio formats are a big deal if you have the equipment for it (its obviously a niche thing).[/QUOTE]
The article is about [I][B]upsampling[/B][/I] audio to 96KHz sample rates. Presumably referring to upsampling 48KHz to 96 in the authoring stage. Completely useless and adds nothing to audio quality. All it does is let the studio claim to have 96KHz audio on their titles. If the audio was originally created at 96KHz, it wouldn’t need this process.
Dolby THD at 24/96KHz and even 24/192 already exists, although it’s rare. But it wasn’t manufactured using some fake upsampling gimmick.