I thought this was pretty funny. I bought some cheap DVD+RW media from a computer fair last weekend. The brand was "Hello Tech", I'd never heard of them before but I just bought a couple of discs to try out.
Anyway the funny part is that these discs have a great big picture of a USB connector (same or similar to the official USB logo) printed on the top surface and alongside that some large printing that proudly proclaims "No Worries USB Technology". Remember that this is just a plain old 4x DVD+RW blank media, it's got nothing to do with USB. I'll have to upload an image later, it's such a joke.
I thought I'd have a lend of the guy selling them so I said to him : "great a USB disk, just what I was looking for, but wait .... where do I plug the USB cable into this thing?". I then tried to look surprised when he explained that it didn't have a USB connector as such and that you have to use it in a burner, just like a regular blank DVD media.
So I asked him why the big USB logo and associated print then. He then gave this dumb spiel about how this disk is super special because it incorporates "USB technology", though no specific details about how what or why of course. (Ahh very special USBleee technology, very very good etc etc.)
So there you go folks, forget your TY or MMC or other favorite media, if it doesn't have this USB technology it must be crap.