Same problem here, and yes it is packaged as MicroAdvantage.
Drive is labeled DVDRW-1008IM and F:0055.
Nero info saw drive correctly, with firmware correct at 55.
But the BTC update firmware did not work, and was unable to select any drive from menu.
I saw listed a version for USB, and gave it a try.
Upgrade saw drive and upgraded it.
Now the problems.
It is now seen as USB in drive ID.
Nero no longer sees DVD's as DVD, but now as Data.
It is an Internal drive, not external USB.
There must have been a batch of drives that were flashed with the wrong firmware?
Solution was to use MTKFlash in dos, and flash an IDE bin to drive.
It is now correct at version 59, and reads drives properly.
I even did end up putting drive in an external USB 2.0 case, and it made no difference.
Drive is still seen as DVDRW IDE1008