I don’t think that being divx certified can be anything but a plus point.
I regularly use my pioneer dvd drive to play divx discs, so what if its not 1080, I’d certainly purchase a divx certified player over a non-certified player, so I can then move the pioneer box to the bedroom.
HD piracy/ripping is rife, it’s no wonder manufacturers are not adding HD format compatibility. I’m sure there will be some small asian companies producing them in time, but for now, divx addition sells me a player.