I think its fairly obvious that if dvd’s came out the same day the movie opened in the theatre, it really would hurt theatre sales. No one goes (well almost no one) goes to the theatre alone. Here on the west cost of bc is 10 bux a head. So 20 bux for the movie to watch it once, which is pretty close to the price of a dvd, which you can keep, and watch whenever you want. its a no brainer, that it would reduced the movies i see in the theatre. Can people who make expensive flicks like LOTR or star wars be motivated by dvd release sales only? Do they need the theatrical cash, as well as dvd cash to make these movies? We know the incentive is money for the movie companies, if they lose an avenue of funding, how much would it hurt the movie industry? I think it’d be cool to get the dvd right away, instead of going to the theatre (allthough I love the theatre for big movies like LOTR or star wars, but you hardly need to see a kevin smith movie on a big screen ). if simutaneous releases, would start cutting back budgets for major motion pictures, i’m no so big on that idea. then again i have no idea what kind of wiggle room theatre chains have. Maybe they make a killing charging 10 bux a head, and could reduce their prices to 5 bux a head and still turn a profit.