Disney draws up new digital content plan, considers premium VOD

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Disney draws up new digital content plan, considers premium VOD.

[newsimage]http://static.rankone.nl/images_posts/2011/02/3Sd172.jpg[/newsimage]Disney has evolved since its early entertainment days, eschewing a focus on celluloid-based animated films for a more full-featured commercial offering, including TV shows, straight-to-DVD sequels and even video games. Considering the distance traveled by the company in its efforts to adapt and grow with a metamorphosing market, doubling down on increasingly popular digital content seems an obvious move. And that's just what the company has planned, according to Disney CEO Bob Iger.


Read the full article here: [http://www.myce.com/news/disney-draws-up-new-digital-content-plan-considers-premium-vod-40353/](http://www.myce.com/news/disney-draws-up-new-digital-content-plan-considers-premium-vod-40353/)


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