Somehow I don't think the buyers of $4,000,000 worth of "Nemo" in two weeks weren't buying them just to watch over 2 days! Or to put the empty packet on their book shelf! Get real! All the Hype about acceptance won't drive up sales, still what would I know, twenty years ago I laughed when a friend wanted me to invest in a water bottling plant!!!!!!! Who would buy water in a bottle? MMMMMMMMMM maybe these disposable discs will take off....... but the price needs to be increased......something that valuable must be worth it! If the selling price of the disposable is around $6 and they can still make a profit why normal DVD's are priced at $30 (average)? or is this a case of once accepted and the Video Libraries are driven out of existence the price will reflect the true %10000 profit margin that DVD profiteers now enjoy!!!!! No wonder we have Pitates!