As long as there are two formats neither will do well. Just look at the two high-resolution audio formats, DVD Audio and Sony’s SACD. Both of these formats are dieing a slow painful death. Sony is the lead developer of Blu-ray and the same company that gave the portable mp3 player market to Apple. They had a portable mp3 player on the market before Apple. They were the gold standard in portable devices with the Walkman name. They designed an onerous DRM software program that had to be used with their portable mp3 player. The early adopters and the electronic magazines rejected it as unusable because of the onerous DRM software, which costs them the portable mp3 player market. Some major players in the computer industry have either endorsed HD-DVD or are beginning to back away from Blu-ray due to the draconian DRM software that Sony wants to utilize. See these articles on www.Cnet.com- Microsoft and Intel endorse HD-DVD, Blu-ray group and HP at odds. Sony has also sworn to plug the analog hole. They have told home theater magazines that the analog outputs of the Blue Ray player will only output at 480p. So if you have a HDTV with just analog inputs, ten million sold in the US alone, Blue Ray will do you no good anyway. If HD-DVD allows their players to output 720p or 1080p from their analog outputs they will have the early adopters, who own most of those ten million HDTV’s, lining up at the door. This; in the end will be the downfall of Blu-ray.