This is an official Pioneer statement... if somewhere in Scandinavia the thing is being sold for fewer that's normal. Pioneer is indicating here a given salesprice (normal retail price), if people like to sell the drive for less, it is possible, only they take less margin on it. However you wont find the drive below 4800$$$$.
The point of this article however is to indicate that pricedroppings on the subject are happening and that we are moving towards the DVD-AGE.
Pioneer also announces here the first real DVD-CD recording Combo drive, wich offers writing on both CDR and DVD-R combined in one drive....
Now that's interesting !!!!