It is hard to avoid all the publicity currently surrounding high-definition TV (HDTV). It has been somewhat of a consumer phenomenon over the past 12 months, an occurrence all the more puzzling since there is actually very little in the way of HD content. This shows how the marketing blitz has succeeded and people want HDTVs whether they fully understand what that means or not. It has become the most desirable home accessory since DVD players and, hype aside, HDTVs really look to be the future of TV and movie viewing.
Darren Lewitt, divisional director for audiovisual (AV) at distributor Midwich, says: â€œOnce youâ€™ve seen HD content on an HDTV and you go back to standard TV, you can really see the difference. For instance, going back to watching football on a standard TV is shocking. You ask yourself â€˜what is this rubbish Iâ€™m watching?â€™.â€
However, there is more to HDTV than just amazing pictures, and the combined factors have captured the attention of a growing number of businesses. HDTVs are now popping up in a wide range of locations, from boardrooms and sports stadiums to schools and call centres. Thanks to the hype, clever marketing and plummeting prices, HDTVs are no longer just a consumer luxury.
Darren Ambridge, group product manager for TV and home video at Sony UK, says: â€œPrices are making HDTVs more of a viable business option. For many businesses, professional displays were seen as the first flat-panel option, but now the wider variety of HDTVs and better pricing are making them a more suitable choice for many.â€
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