They are also freaking out that everyone is “done” shopping now LOL! Supposedly what they did sell was not that profitable too as people were ONLY buying super discounted stuff. Reports also indicate folks set their sights lower when shopping, buying less expensive items. I guess I will be getting a lot of new socks this year!
In addition, there are 5 less days between Black Friday and Christmas, and this means one less weekend too, so it is logical that there would be more activity earlier on.