Hi DukeNukem, thanks for the support!
To add to Duke’s thoughts, if we mysteriously received payments from Sony, I doubt we would publish all of these stories that mention how Blu-ray sales have struggled so much. 
To get back on topic, I think it’s only a matter of time before a survey like this reveals owners like streaming content just as much, if not more than Blu-ray. You must remember that streaming HD content is VERY new for consumers…