The question “Consumer ready to buy Blu-ray movies?” I believe is not a question for the entire population. If anybody wants to pursue this question as a study, I think it should be ask to at least two different groups. The first group should be people who already own HDTV (and possibly Blu-ray player or PS3) and the second group is people who start from scratch (don’t even own a HDTV).
For the first group (people who own HDTV) I think the answer will still vary due to lack of good movies these month. Maybe Iron Man and The Dark Night will help Blu-ray movie sales the end of the year but who knows.
For the second group (people who doesn’t own HDTV) which I believe account the majority, this will be a more difficult question. This people will have to buy a HDTV first and if they ever do that, I think it’s not due to Blu-ray but instead they wanted to see their favorite show from cable/satellite in hi-def. When they buy HDTV and they see the big difference between their old TV with the new TV even playing DVD or watching cable shows, it will already be an huge upgrade for them so I doubt they want to upgrade further to Blu-ray. I think only enthusiast will do this and they are the minority.