It seems to me that accusing Microsoft of marketing Windows 10 "too aggressively" is like accusing Adolph Hitler of being "a little racist". Microsoft stubbornly insisted in forcing 10 down people's throats.
Their failed 10 installations have also screwed plenty of their users' computers, and in doing so, they were faced with absolutely no consequences at all. And, because they didn't face any consequence, they naturally saw no reason to stop. I mean, they could have seen the damage they've done as a reason to stop, but they're too narcissistic to think that way.